Google is making another attempt to market artificial intelligence agents to companies by offering subscriptions that include agents that carry out particular activities.
Gemini Enterprise charges $30 per person per month and caters to large enterprises. For smaller clients, Gemini Business charges $21 per person each month. Corporate employees can use the tools to create agents that use information from Box, Microsoft, and Salesforce.
Ready-made The new Gemini subscriptions include access to Workday and other firms' agents as well as Google agents for customer engagement, data science, and software development. Among these are the features of Agentspace, an agent development tool that Google unveiled in December. According to a spokeswoman, Google will provide free upgrades to existing Agentspace customers to Gemini Enterprise or Gemini Business over the term of their contracts.
Model Armor, a capability for examining and blocking requests and responses in AI discussions, is included with Gemini subscriptions, saving companies the trouble of configuring it.
Three days the launch, OpenAI demonstrated how users may access tools from third-party apps in ChatGPT. In the meantime, Google and Microsoft want to convince businesses to use agents that do some tasks so that workers may focus on other things. Both businesses offer services to non-technical employees and developers. Gemini Business and Gemini Enterprise don't require coding.
In a media event, Thomas Kurian, CEO of Google's cloud group, stated, "We've seen people from consulting services companies, telecommunications companies, software companies, hospitality companies, and a variety of different manufacturing companies all using these, and in a variety of scenarios."
Virgin Voyages, a cruise line, was dubbed a Gemini Enterprise early adopter by Kurian, who in the second quarter drove the unit's year-over-year sales growth back above 30%.
According to Chirag Dekate, an analyst at technology industry research firm Gartner, companies are more likely to be investigating or testing AI agents than implementing them in production. However, Dekate stated that Google's approach to security and governance should allay worries among large corporations assessing agent systems.
For handling text, photos, and videos, Google's new Gemini subscriptions rely on the company's Gemini AI models. When choosing agent software, businesses want to avoid being trapped with trailing models, which are frequently released by Google and other model producers, according to Dekate.
"I believe that a key litmus test will be how Google uses this cohesive messaging in the Gemini 3.0 launch sequence, which is approaching soon," he stated. "To put it another way, will they be able to provide an innovation cycle that happens on the same day, or will adoption patterns be staggered?"
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